the campaign atl presents: INDEPENDENT artist playbook
You made music, now what?
AN ALL-IN-ONE, CAREFULLY ENGINEERED PLAYBOOK FOR THE CREATIVE MUSICIAN.
No AI, no ChatGPT, just a real playbook you will use every single time you are ready to release new music and content to the world. Use this alongside AI or your team to reap the best results.
The Independent Artist Playbook is an all-in-one planning system designed to help independent artists stop guessing and start building a real plan around their music.
Whether you’re preparing for your next single, EP or project, this playbook walks you through the strategy, budget, marketing, content and revenue decisions that actually go into a release.
INSIDE THE PLAYBOOK:
Strategy Planner
Release Timeline + Rollout Checklist
Budget Planner + Break-Even Calculator
30-Day Content Calendar
Marketing Execution Plan
Email + SMS Templates
Media Outreach Templates
EPK Checklist
Media + Playlist Submission Tracker
Direct-to-Fan Setup
Merch + Preorder Planner
Fan + Customer Tracker
Revenue Tracker
90-Day Artist Action Plan
This isn’t another ebook telling you to “post more.”
It’s a working playbook built to help you figure out what to do next — and actually execute it.
The Independent Artist Playbook is an all-in-one planning system designed to help independent artists stop guessing and start building a real plan around their music.
Whether you’re preparing for your next single, EP or project, this playbook walks you through the strategy, budget, marketing, content and revenue decisions that actually go into a release.
INSIDE THE PLAYBOOK:
Strategy Planner
Release Timeline + Rollout Checklist
Budget Planner + Break-Even Calculator
30-Day Content Calendar
Marketing Execution Plan
Email + SMS Templates
Media Outreach Templates
EPK Checklist
Media + Playlist Submission Tracker
Direct-to-Fan Setup
Merch + Preorder Planner
Fan + Customer Tracker
Revenue Tracker
90-Day Artist Action Plan
This isn’t another ebook telling you to “post more.”
It’s a working playbook built to help you figure out what to do next — and actually execute it.
WHAT’S INCLUDED IN THIS PLAYBOOK?
Strategy Planner
A personal marketing plan and a blank copy for you to use as a guide to plan your next release.
Budget Planner
A budget breakdown of what needs to happen for each release and an additional breakdown of optional marketing tactics you can use.
Marketing Executioner
The work is already laid out for you, all you need to do is add dates. Our marketing executioner is laid out perfectly so you release your music successfully every time.
Merch Planner
Now that you have your strategy, your budget and your plan in place, you have a merch planner ready to help you keep the momentum going with a merch drop that requires no inventory.
Selling Fast
Selling Fast
The Independent Artist Playbook is an all-in-one planning system designed to help independent artists stop guessing and start building a real plan around their music.
Whether you’re preparing for your next single, EP or project, this playbook walks you through the strategy, budget, marketing, content and revenue decisions that actually go into a release.
INSIDE THE PLAYBOOK:
Strategy Planner
Release Timeline + Rollout Checklist
Budget Planner + Break-Even Calculator
30-Day Content Calendar
Marketing Execution Plan
Email + SMS Templates
Media Outreach Templates
EPK Checklist
Media + Playlist Submission Tracker
Direct-to-Fan Setup
Merch + Preorder Planner
Fan + Customer Tracker
Revenue Tracker
90-Day Artist Action Plan
This isn’t another ebook telling you to “post more.”
It’s a working playbook built to help you figure out what to do next — and actually execute it.
The all-in-one system for planning, marketing + monetizing your music.
LOOKING FOR A MORE PERSONALIZED OPPORTUNITY?
Want to hire a team to build your infrastructure?Complete the form with information regarding your challenges, timelines, and desired outcomes, and our marketing team will respond promptly with an evidence-based recommendation framework on how we can help.