RR&CO Launches After Hours at Mistora In Atlanta connecting BRANDS & INFLUENCERS

Atlanta has no shortage of places to go after work. But Refined Rebel & Co. wanted to create something with a little more purpose behind it.

Enter After Hours at Mistora.

Held every Thursday, After Hours brings Atlanta’s professionals, creatives, entrepreneurs, influencers and brands into the same room — without turning the night into another traditional networking event.

The idea is simple: create a consistent place where people can actually connect.

Good food. Cocktails. Music. Conversation. And an environment relaxed enough for relationships to happen naturally.

That distinction matters.

Atlanta has become an important market for brands looking to connect with creators and culturally relevant audiences. But some of the strongest relationships don't necessarily begin through an email, formal pitch or sponsored Instagram post.

Sometimes they start over a drink.

For Refined Rebel & Co., After Hours creates an opportunity to bring both sides of that ecosystem together. Brands can become part of the experience through product integrations, cocktail takeovers and other activations, while creators and professionals get a recurring space to meet people outside of their existing circles.

Early After Hours programming has already incorporated brand partners into the Thursday experience while keeping the focus on the people in the room.

And that's ultimately the motive behind it.

Community.

Not forced networking. Not another event where everybody walks in, takes a picture and leaves.

The goal is for people to come back.

You meet someone one Thursday. You see them again the next. Eventually a casual introduction turns into a conversation, collaboration, partnership or opportunity.

That's how actual communities begin to form.

Atlanta already has the talent, brands, entrepreneurs and creative professionals.

After Hours is simply creating another room for them to find each other.

After Hours at Mistora takes place every Thursday in Atlanta and is produced by Refined Rebel & Co.